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TONY HARDING PRODUCER

  • Work
  • INTEGRATED
  • NARRATIVE
  • About
  • Contact

TARGET TAKEOFF

TARGET

 PRODUCER

 DIGITAL, SOCIAL, INTERNET

 AGENCY:         TARGET

Short film highlighting part of Target’s Corporate Responsibility Program called Target Takeoff.  The program mentors new companies and helps guide them into the retail business.

https://corporate.target.com/article/2019/01/girl-and-hair

 Director:         Josh Thacker

MORE THAN TIRED

JAZZ PHARMACEUTICALS

 EXECUTIVE PRODUCER/PRODUCER

 BROADCAST, PRINT, INTERNET

AGENCY:         SCOUT MARKETING

Narcolepsy awareness campaign for Jazz Pharmaceuticals.  The campaign leads viewers to the www.morethantired.com website for more information about Narcolepsy and XYREM.

Director: Barney Cokeliss for THEM

Photographer: Roger Snider

INSPERITY

EXECUTIVE PRODUCER AND PRODUCER

BROADCAST AND INTERNET

AGENCY: GYRO

Campaign of (2) :30’s and (2) :15’s letting people know that if they outsource their HR to Insperity, their employess won’t just feel like a NUMBER.

Director: Barney Cokeliss for THEM

NYC OPEN DATA

NYC

PRODUCER

DIGITAL, SOCIAL, INTERNET

AGENCY: REBOOT.ORG

NETFLIX

PRODUCER AS PRODUCTION SERVICE COMPANY FOR NETFLIX

DIGITAL, SOCIAL

AGENCY: NETFLIX

Produced a number of content pieces to promote the new Netflix Film release “The Perfection” starring Allison Williams and Logan Browning.

https://twitter.com/NetflixFilm/status/1132760818628435968

https://www.instagram.com/p/ByAxuLsHjw6/

https://www.instagram.com/p/Bx-kN_tHanO/

https://twitter.com/NetflixFilm/status/1133435959125479424


CADILLAC

HEAD OF PRODUCTION/AGENCY PRODUCER/ART BUYER: SPIKE DDB

PRINT, VIDEO, SOCIAL

Cadillac “Dare to Be Different/The Art of Daring” Print Campaign with Video for Digital and Social featuring artists Hebru Brantley, Maya Freelon Asante, and Saya Woolfalk. Photographer: JONATHAN MANNION Director: RACHEL FLEIT/KILLER FILMS

NHTSA

EXECUTIVE PRODUCER/PRODUCER

BROADCAST

AGENCY: Tombras

NHTS safety campaigns. “Click it or Ticket” Campaign: “No Excuse” DIRECTOR: Barney Cokeliss/THEM “Don’t Drink and Drive- Motorcycle” Campaign: “Man in the Mirror/Motorcycle” DIRECTOR: Noah Conopask/THEM

LENOVO

EXECUTIVE PRODUCER/ PRODUCER

BROADCAST AND PRINT

AGENCY: WOO Agency

Integrated “Game Time Refined” campaign for Lenovo K900 Smart Phone featuring Kobe Bryant. Created private gym and man-cave for Kobe Bryant at former McDonnell Douglas Factory, Long Beach CA. DIRECTOR: Martin Ahlgren/THEM

SAMSUNG

SENIOR AGENCY PRODUCER, FACEBOOK: CREATIVE SHOP

SPONSORED INFLUENCER CONTENT (45) UNIQUE DELIVERABLES

Samsung Mobile USA “Samsung Storytellers” campaign featuring influencer content with graphic overlay requiring curation, direction, and post supervision designed for various formats along with Corporate Presentation content.

9x16 Vertical Compilations for Instagram “In-Feed Stories”

1x1 In-Feed Instagram Ads

1x1 In-Feed Carousel Ads, stills, and video

DRAKES

EXECUTIVE PRODUCER/PRODUCER

BROADCAST AND DIGITAL

AGENCY: Tombras

Six comedy spots for Drakes Cakes/McKee Foods. DIRECTOR: Jim Tozzi/THEM

 

HOOD

EXECUTIVE PRODUCER/PRODUCER

BROADCAST AND DIGITAL

AGENCY: Hatch

Series of upbeat an colorful spots for Hood Dairy Cottage Cheese featuring “An Open Letter” campaign for “Picky Easter,” “New Consumer,” and “Dabblers.” DIRECTOR: Kenny Morrison/THEM

JBL

HEAD OF PRODUCTION/AGENCY PRODUCER: SPIKE DDB

BROADCAST AND DIGITAL

CLIENT: JBL CAMPAIGN: Steph Curry “The Sound of Champions” DIRECTOR: Matt Bieler/Reset

 

BOSE CHARGED UP

EXECUTIVE PRODUCER/PRODUCER

BROADCAST, DIGITAL, PRINT

AGENCY: CLIENT DIRECT for BOSE

Integrated “Official Sound of the NFL” campaign featuring NFL player endorsements for Bose. DIRECTOR: Noah Conopask/THEM. “Charged Up” featuring Julio Jones “Devoted” featuring Russell Wilson. PHOTOGRAPHER: Dominic DiSaia

CHEVY

HEAD OF PRODUCTION, AGENCY PRODUCER, SPIKE DDB

DIGITAL AND SOCIAL

Chevrolet “Small Victory” campaign featuring a series of 10 Video Comedy Shorts for digital and social. DIRECTOR: Jeff Remain/Helo “Tiny Awards” campaign features a series of 12 Video Man-on-the Street Comedy Awards for digital and social. “Upgrade Me” campaign features three small apartment make-over segments to represent small cars.

JET-DRY

SENIOR AGENCY PRODUCER, FACEBOOK: CREATIVE SHOP

SPONSORED CONTENT

Finish Jet-Dry “Dumb Ways to Dry” video comedy shorts campaign with delivery for Facebook “In-Feed” and Instagram featuring “Hairdryer,” “Leafblower,” “Flamethrower,” and CinemaGraphs in tall and square formats. DIRECTOR: Shawn Sueter/Dapper Films

9x14 Vertical Compilations for Instagram “In-Feed Stories”

1x1 In-Feed Instagram Ads

1x1 In-Feed Carousel Ads, stills and video

BOSE GAMECHANGERS

EXECUTIVE PRODUCER/PRODUCER

BROADCAST, DIGITAL, PRINT

AGENCY: CLIENT DIRECT for BOSE and NFL

Up close and personal Brand Stories and Anthem featuring top NFL Players: Jimmy Graham, DeMarcus Ware, Luke Keuchly, Nick Foles, Alshon Jeffries, Larry Fitzgerald, Sammy Watkins and others. Shot on location in multiple cities for each player. DIRECTOR: Noah Conopask/THEM.

AARP

HEARD OF PRODUCTION/AGENCY PRODUCER, SPIKE DDB

BROADCAST, DIGITAL, PRINT, OUT-OF-HOME

AARP Integrated “Support for Your Strength” campaign featuring the struggles of Dementia Alzheimer’s. ”Let Me Know What I Can Do" and ‘You Don’t Have to Be So Strong” DIRECTOR: Matt Bieler/RESET. PHOTOGRAPHER: Walter Smith

McDONALD'S

EXECUTIVE PRODUCER

BROADCAST, DIGITAL

AGENCY: Mooch

A McDONALD’S broadcast and digital campaign featuring spots: “No Such Thing” and “Too Much.” DIRECTOR: Jeff Feuerzeig/THEM

MADE IN BROOKLYN SPIKE LEE

HEAD OF PRODUCTION/AGENCY PRODUCER: SPIKE DDB

DIGITAL FILM FOR 4A’s INDUSTRY EVENT AND SPIKE DDB PROMO

SPIKE LEE’S digital campaign branding the “Real Brooklyn” for advertisers, and Lee’s DDB Dumbo Brooklyn Agency.

ADWEEK:

https://www.adweek.com/creativity/spike-lee-and-his-agency-just-made-film-about-brooklyn-brand-169773/

BERNIE SANDERS

HEAD OF PRODUCTION/AGENCY PRODUCER/ART BUYER: SPIKE DDB

BROADCAST, DIGITAL, PRINT, OUT-OF-HOME

“Bernie for President” Presidential Campaign. DIRECTOR: Spike Lee Featuring Spike Lee, Harry Belafonte, Susan Sarandon, Rosario Dawson, Tessa Thompson, Erica Garner, Dr. Cornel West, Gabby Hoffman, Shaun King, Linda Sarsour, Kyp Malone, Alan Cumming, Erika Andiola, and Cesar Vargas.

SEVEN PSYCHOCATS

EXECUTIVE PRODUCER/PRODUCER

BROADCAST, DIGITAL

CBS FILMS Campaign

ASSIGNMENT: Create content “that the internet” could embrace to promote the film “Seven Psychocats” for CBS Films starring Christopher Walker, Woody Harrison, Sam Rockwell and others. SOLUTION: Cast specific cats to replace each actor, train cats to “speak” in the style of “Ed,” and create a trailer re-enacting key scenes from the film. Each scene to feature specific cats in position to reproduce original scene and staging. Shot on green screen and composited with original film backgrounds.

HOLLYWOOD REPORTER:

As if the screwball comedy from Oscar winner Martin McDonaugh didn’t seem zany enough, CBS Films commissions a trailer recut, with cats in the lead roles, instead of Collin Farrell, Sam Rockewell, Woody Harrelson and Christopher Walken(if there’s anything more disconcerting than listening to Walken’s voice, it’s listening to his voice coming from a cat in a suit sporting a little tuft of hair on his bald head).

The new trailer doesn’t just work to feed the Internet’s general need for all things or kittens, or play on the kinda-sorta similar sounds of “psychopath” and “cat,” but also plays well because the film itself is about dog kidnappers (dognappers?). And so what started out as a fun little comedy now becomes the latest c=volley in the never-ending war between felines and canines.

NYPD

HEAD OF PRODUCTION/AGENCY PRODUCER: SPIKE DDB

BROADCAST, DIGITAL

“N-Why -PD” Campaign for NYPD. DIRECTOR: Jonathan Olinger/HUMAN

MOSCOT

EXECUTIVE PRODUCER/PRODUCER

Quirky Historical Documentary Media for Iconic NY Eyeglass “Boutique to the Stars” marking their 100th year in NYC. DIRECTOR: Ben Bowman/for THEM

TARGET TAKEOFF

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MORE THAN TIRED

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INSPERITY

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INSPERITY

NYC OPEN DATA

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NETFLIX

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The Perfection

CADILLAC

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NHTSA

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AGENCY_NoGoodExcuse_30

LENOVO

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Lenovo Kobe 60_1

SAMSUNG

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DRAKES

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Untitled

HOOD

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JBL

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BOSE CHARGED UP

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CHEVY

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Spot On- 720p

JET-DRY

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BOSE GAMECHANGERS

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AARP

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McDONALD'S

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McDonald's

MADE IN BROOKLYN SPIKE LEE

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BERNIE SANDERS

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SEVEN PSYCHOCATS

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NYPD

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nypd_v17

MOSCOT

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